Skip to main content
Image of Noor Lobad

Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

In a Bid to Bring ‘Slow’ Skin Care to a New Audience, KraveBeauty Enters Sephora Southeast Asia

Committed to a cadence of roughly one new product launch per year, the brand is setting its sights on growth…

How One TikTok Star Is Breaking Down the Value of Beauty Products Using Her Investment Banking Skills

22-year-old Rachel Wiseman is eschewing "girl math."

The Top 10 Beauty Keyword Searches on Amazon From Sol de Janeiro to Press-on Nails

Though skin care claims the highest share of beauty sales on Amazon, data from Market Defense indicates other…

EXCLUSIVE: Brown Girl Jane is the First Black Woman-owned Fine Fragrance Brand to Enter Sephora

The launch coincides with that of the brand's newest fragrance, Carnivale.

10 Years In, Scentbird Founder Mariya Nurislamova Says the Platform Is Entering Its ‘Golden Era’

The fragrance subscription platform is leveraging its success to create a perfume-powered multiverse — last…

The Latest Beauty Executive Moves at Pacifica Beauty, The Estée Lauder Cos. and More

Fast-growing Truly Beauty has tapped two alums of Glow Recipe and Amorepacific U.S., respectively, and…

Gen Alpha Is Driving 49 Percent of Skin Care Sales Growth

Here, the top five facial skin care categories by year-over-year growth in the mass market, per NIQ.

Remi Bader on Why Fashion Needs to Take Inclusivity Efforts Beyond ‘Body Positivity’

Having first gained prominence for her no-frills clothing hauls, the 29-year-old creator wants fashion to…

How Alix Earle Climbed to the Top

Inside the 23-year-old TikTok creator turned podcast host's candid approach to content.

Nicki Minaj Launches First Solo Beauty Endeavor With Press-on Nails Brand

Cocreated with Minaj's nail artist, Yvett Garcia, Pink Friday Nails debuts with 11 designs replicating the…

The 10 Beauty Gifting Campaigns Which Drove the Most Influencer Interest in 2023

Data from influencer marketing platform, Skeepers, indicates Gisou and Huda Beauty were among the brands…

Olay and Coursera Launch Cosmetic Science Specialization to Support Emerging Talent

Olay has pledged $2 million worth of scholarships to prospective students of the four-course program.

Just How Much Does a ‘No-makeup’ Makeup Look Cost in 2024?

Makeup is booming. So is "no-makeup" makeup. As it turns out, the average minimalist makeup look is — er…

Why Merch Madness Is Taking Over Beauty

From Rhode's lip case to Milk Makeup's newest Reebok collaboration, beauty brands are increasingly building…

EXCLUSIVE: Monet McMichael and Desi Perkins Team Up for Vintage-inspired Dezi Eyewear Collection

The limited-edition drop features three pairs of sunglasses priced $79 to $90.