Skip to main content
Image of Emily Burns

Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

From Saunas to Hair Tools, Infrared Is Here to Stay

A look at the latest trend in hairstyling that claims to reduce damage.

Longevity Clinic Modern Age Reveals Closure

The company, founded by Melissa Eamer, opened in 2022.

Lo Bosworth on Building Love Wellness and the Education Gap in Women’s Health

"The times have changed significantly. The information gap is getting smaller, but it still is out there." 

TikTok’s Latest Wellness Trend Is Called Sexy Water

Creator Kelly Grace Mae coined the term, as fun and functional hydration is taking over the internet.

Macy’s Partners With Dior for 49th Annual Flower Show, Highlights ‘Spring Delights’ and Miss Dior Fragrance

The event, held at the retailer's flagship Herald Square location, will run from March 24 through April…

EXCLUSIVE: Kourtney Kardashian Barker Talks Lemme’s Recent Target Launch Ahead of Celebratory Star-studded Brunch

Attendees included Kris Jenner, Khloé Kardashian, Simon Huck, Phil Riportella, Stephanie Suganami and Malika…

EXCLUSIVE: Lo Bosworth’s Love Wellness Is Launching a Body Care Collection Inspired by Its Bestselling Bye Bye Bloat Supplement

The collection includes a firming mask, detoxifying oil and massage roller.

Beekman 1802 Is Betting On GenZ With a Vegan Goat Milk Collection for Acne-prone and Oily Skin

The line includes a cleanser, toner and moisturizer.

The Skinny Confidential’s Lauryn Bosstick Discusses Product Strategy and Her Latest Launch: Mouth Tape  

With the brand, Bosstick is trying to "innovate, disrupt and fluff" a user's daily routines with products…

Matrix Founder Sydell Miller Dies at 86

Along with her husband, Miller founded Matrix Essentials Inc. and Ardell.

The Next Ozempic Might Be on the Way

As weight loss drugs have become popular in Hollywood and beyond, Viking Therapeutics released promising…

EXCLUSIVE: DJ Khaled Backs New Oral Care Brand That Makes a Gold Toothbrush

Aurezzi makes gold-plated toothbrushes, priced at $59, and more. "It's the oral gold standard," said Khaled.

Sequel Tampons Launch Direct-to-consumer in California and New York

The brand is founded by two Stanford graduates and high-level athletes.

EXCLUSIVE: Apothékary Launches Beauty Tincture: The Honest Youth

The tincture features mushrooms, fruits and plants to hydrate the skin and prevent signs of aging.

Face Foundrié CEO and Founder Michele Henry Talks Expansion Plans

The company is on track to grow its studio count by 70 percent and exceed $50 million in revenue this year.