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Adriana Lee

Tech Reporter

Adriana Lee is a Bay Area-based tech reporter covering the essential and emerging technologies shaping fashion, beauty, luxury and retail. Previously she wrote about lifestyle, culture, personalities and small business with clips in Time magazine, The Philadelphia Inquirer and others before moving on to the tech beat, where she has covered the sector's major movements for more than 10 years. Over the course of her career, she has been a freelancer, staff writer, managing editor, guest commentator for video and radio, session moderator at industry conferences and more, bringing information and perspective to everything from smartphones, smart homes, wearables, voice tech and VR to fashion, food, the performing arts and retail. Her current work is informed both by her professional and personal experiences, having grown up in her family's apparel manufacturing business. Today, she resides in the East Bay near San Francisco with her husband and two cats.

More From Adriana Lee

Here’s How Amazon’s Fight Against Counterfeits Is Going

Amazon Brand Protection Report says fewer bad actors try to open accounts, while it nabs more fake goods than…

Americans Want More AI-Driven Shopping Features, According to New Report

Adobe research confirms that AI fever isn't just hype. People want genAI to make shopping better and cheaper.

Threat of TikTok Ban Can’t Stop Its U.S. Retail Ambitions

TikTok has been busy promoting merchant updates in public, while addressing advertisers in private.

5 Fascinating Facets of DOJ’s Apple Monopoly Lawsuit

DOJ's anti-monopoly case against Apple could forever change the way iPhone users get apps, kill off blue and…

Facebook Wants Pokes to Become a Thing Again

Facebook's digital finger makes a reappearance, and it's actually attracting the younger set.

Why Brands Need to Be Aware of YouTube’s New AI Disclosure Rules

It's easy to violate the rules, even if accidentally.

A Lot of Retailers Are Bungling Generative AI, Report Says

The AI tech may be all the rage, but a Salesforce study found a major swathe of retailers lack a crucial step…

5 Things to Know About Amazon’s Automatic AI Listings

Amazon's new AI tool is not for everyone.

Lawmakers Take New Aim at Tech — and Fashion Should Brace Itself

The TikTok bill, which passed the House by a huge margin, sets up a potential ban, as the EU clears the way…

Simon’s Affordable Luxury Outlet Is Becoming Its Own Retail Ad Network

Mall giant Simon Property Group's Shop Premium Outlets launches retail media network with marketplace tech…

EXCLUSIVE: Syky Enlists Nicola Formichetti as Artistic Director

The luxury phygital platform joins forces with the fashion mastermind behind Lady Gaga's 'meat dress.'

Inside Authentic Brands’ Fleet of ChatGPT Smart Glasses

How ABG and Innovative Eyewear are carving out a new fashion tech frontier with AI smart glasses by Nautica…

Stitch Fix to Nix Full-time Human Stylist Jobs, Golden Goose Gets Employer Certification

Plus, FP Movement has a new campaign, and San Francisco 49ers running back Christian McCaffrey becomes the…

Stitch Fix Halts Full-time Hours for Stylists

Stitch Fix's human stylists will only have part-time work, starting in March.

Samsung Galaxy Phones New ‘Circle to Search’ Tool Makes Fashion Easier to Find

The shopping feature is powered by Google AI.