Aéropostale and Global Citizen, an international advocacy organization, have released their first apparel collection.
The Aéropostale x Take Action capsule features 15 eco-conscious, gender-neutral pieces including graphic T-shirts and hoodies. Each piece includes a QR code that directs consumers to the Take Action platform, which encourages them to make an impact in some way, whether by pledging to shape a better world or calling on leaders to pay more attention to young people.
“At Aéropostale, we believe in the power of the younger generation to drive change,” said Michael DeLellis, executive vice president and head of marketing for SPARC Group, the operating partner for Aéropostale. “We have seen the positive impact of our partnership with Global Citizen through register roundups at our retail locations since last year. This collection further represents fashion’s ability to mobilize movements; it’s a call to action for young individuals to stand up, speak out and make a difference in the world.”
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The Aéropostale x Take Action campaign launches today. The apparel collection will be available to purchase both in stores and online.
The Take Action trademark is owned and operated by Global Citizen and consists of an exclusive brand mark for consumer products, marketing activations, donation programs and other programs.
“Together with Aéropostale, we want to empower the next generation to unlock their influence through action-taking,” said Prisca Sanchez, vice president of global for Global Citizen. “Gen Z is a transformative force that can reshape our world — whether that be protecting the planet, advocating for justice and equity, or fighting to end extreme poverty, the power to change the world is right at their fingertips.”
This is the second Take Action collaboration as a part of Global Citizen’s four-year partnership with Authentic Brands Group, which owns Aéropostale. The first was with Reebok, another Authentic brand, which released a co-branded capsule last year.