Rhone has added two new members to its board: Tess Roering, a former executive at CorePower Yoga and Athleta, and Jimmy Pitaro, ESPN chairman. They join Nate Checketts, cofounder and chief executive officer of the menswear brand; his father Dave Checketts, managing partner of Checketts Partners Investment Fund; Jon Owsley, managing partner at L Catterton; Simon Hill-Norton, cofounder of Sweaty Betty, and Carras Holmstead, investment partner at Palistar Capital.
“As we prepare to launch our women’s collection, Tess brings incredible expertise in brand and marketing from her time at Athleta and CorePower Yoga and Jimmy is a top industry thought leader that brings unmatched experience in sports and consumer products industries,” said Nate Checketts. “The addition of Tess and Jimmy will help bring us to new heights in 2024 and beyond.”
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Roering served most recently as chief commercial officer of CorePower Yoga, where she doubled the company’s number of studios and drove revenue growth. She was also instrumental in the brand’s sale by L Catterton to TSG Partners. Before CorePower Yoga, she was Athleta’s first-ever head of marketing.
As chairman of ESPN, Pitaro manages and supervises the company’s full portfolio of sports content, products and experiences. During his tenure, the network signed creative rights agreements with the NFL, UFC, SEC, NHL, MLB, PGA Tour, NCAA, La Liga, Wimbledon and others. Before ESPN, Pitaro worked in various leadership positions across ESPN’s parent company, The Walt Disney Company, including as chairman of Disney Consumer Products and Interactive Media. He also served as head of media for Yahoo.
As reported, Rhone is preparing to launch its first full women’s collection in May. The company was founded in 2014 as a performance menswear brand.