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Alexandra Pastore

Editor, Strategic Content Development

Alexandra Pastore is the Deputy Editor of Strategic Content Development at WWD. She has been with WWD for nearly four years, covering retail, fashion, beauty and consumer behavior, and was formerly the Market Editor of Strategic Content Development and a Business Reporter. Alexandra’s work includes breaking news, market analysis stories and trend-driven reports, interviewing industry leaders including chief executive officers, chief marketing officers, creative directors, celebrities, entrepreneurs and leading industry consultants. In addition, Alexandra has hosted panels and webinars on trending topics. Prior to WWD, Alexandra has written for publications including W Magazine, InStyle and New York Magazine and is an alumnus of Purdue University. Alexandra moved to New York ten years ago from Chicago and enjoys dancing and watching ballet, reading fiction and traveling.

More From Alexandra Pastore

EXCLUSIVE: Which Trends Are Making It From Spring Runways to Consumer Closets? Psychology Says the Answer Is Rooted in Nostalgia  

Zanna Roberts Rassi and Shakaila Forbes-Bell break down data from Afterpay and reveal how shoppers are…

Diane von Furstenberg, Lo Bosworth, Rupi Kaur and More, Celebrate the Official Launch of Breadwinner

J.P. Morgan hosted the inaugural event led by Daniella Pierson and Kristin Lemkau.

Social Media Caused Gen Z and Millennials’ Shopping Addictions, Now It’s Fueling Smart Spending Habits

New survey data from Credit Karma looks at social media-fueled financial trends that are leading to new…

Cart.com Launches Constellation AI for Automated and Simplified Product Merchandising and Inventory Management

The machine learning capabilities will be integrated across an existing suite of software and logistics…

The Top Four Trends Fashion Lovers Are Saving on Their Coachella Pinterest Boards

With tens of millions of searches on Pinterest, the platform shares predictions for the top trends attendees…

Recover’s Recycling Technology Shows Customers Exactly How Impactful a Purchase Decision Can Be

The company works with brands including DL 1961, Perry Ellis and Revolve to create sustainable collections…

EXCLUSIVE: Financial Fitness Is About to Become the Most Talked About Movement

Daniella Pierson and Kristin Lemkau are launching Be a Breadwinner as a rally cry for everyone to build their…

Rent the Runway Is Giving $1 Million in Monthly Subscriptions to Women Celebrating Career Wins on LinkedIn

Led by its CEO, Jennifer Hyman, the company aims to encourage users to lift deserving women and create a…

The Top Wedding Trends From More Than 3 Billion Pinterest Searches

The top first-look destination for wedding inspiration saw more than 3 billion wedding-related searches and…

Vivaia Asks Busy Women About the Importance of Comfortable Shoes

Timed to launch with International Women's Day, the "In Her Shoes" campaign shares stories from a surgeon, a…

TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign

The brand's first marketing campaign highlights its continued success in driving business with social…

U.S Consumers Rank AI-powered Chatbots as the Most Disruptive AI Application

New consumer behavior research from Intellias reveals evolving sentiments about AI as it continues to…

The Two Trends Researchers Say Will Influence Consumer Behavior in 2024

Global research from Bazaarvoice Inc. reveals how macroeconomic factors are influencing consumer behaviors.

Increased Cost of Living Isn’t the Only Factor Driving Change in Gen Z’s Consumer Behavior

Youth-centered company Her Campus' Genzology study breaks down the young generation's nuanced perspectives on…

Forty Ounces of Hydrated Consumer Behavior: A Close Look at the Brands Driving the Unexpected Rise of Hydration Accessories

In today's social media-obsessed world, large hydration tumblers claim their place as today's must-have…