Coach’s New ‘It’ Bag Has Fun & Flirty Touches of This Viral TikTok Trend — So You Know It Won’t Stay in Stock for Long

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We’d like to send out a big, juicy smooch to Coach for its new Lip Print Coach Tabby 20 Bag. An already iconic silhouette, this cute Tabby colorway comes covered in red lipstick kisses, offering a head-turning spin on this season’s abounding crimson color trend. Boasting Coach’s signature premium leather and charming details along every stitch, the day-to-night handbag is our number one crush right now — but hurry, this gem is selling out fast.

An absolute stunner, the adorable new Coach Tabby Bag with Quilting makes the case for an affordable luxury handbag that leans into red-hot color trends, without presenting overwhelmingly bold. Offering far more styling versatility than a bag that reads red all over, the lip prints are stamped in a slew of red hues, from dusty rose to rich burgundy and even soft mauves that match your favorite pink lipstick. With a closer look, you’ll also notice that each lip print is imperfect and organic-looking, as if you kissed the bag yourself, which happens to align with the viral TikTok “lipstick kiss trend” trend, where everything from fashion to home decor and romantic wrapping paper presents a DIY twist — sealed with a kiss.

While sumptuous white Nappa leather, plush tufts, and icy silver hardware result in a particularly posh piece for dressy occasions like a romantic date night, this Coach bag’s princess-punk inspired design adds edgy attitude to more laid-back ensembles, such as a leather jacket with cool baggy jeans.

The iconic Tabby silhouette nods to Coach’s 1970s design archives, which feels especially appropriate considering that lipstick print had a major moment in designer fashion during the same decade. In its runway origins, the feminine lipstick kiss motif was a mark of counterculture and controversy, associated with rebellious wartime glamour in the 1940s and scandalous sexuality, and even ushered the word “kitsch,” into the fashion lexicon for the first time. Today, we celebrate its whimsy in every empowering shade, as Coach’s modern iteration carries on its retro feel, while looking fresh, youthful, and sophisticated all the same.

Available in the comparatively small Tabby 20 shoulder bag silhouette, rather than the larger Tabby 26 size, the pout-printed flap bag features ample storage space for all your worldly possessions, without bogging you down in bulk or overwhelming your frame. Inside are two main leather-lined compartments, large enough to hold a wallet, phone, and earbuds, and held secure by a pushlock closure. There’s also a slip pocket on the back to keep smaller items handy, and a long, leather chain strap that extends the bag’s function for wear as a designer crossbody bag. If you’re looking for a unique bag that seamlessly transitions from day to night, this is it, from its compact carrying capabilities to its versatile colorway.

The Coach Tabby Shoulder Bag 20 With Quilting And Lip Print has only been available for a short time, but we’re surprised it’s still in stock, considering the product page has been eyed by a whopping 6,000 shoppers on the day upon publish of this article. A quick downward scroll reveals an outpour of rave reviews by Coach lovers who managed to get their hands on the bag. One shared, “The bag is gorgeous! I’m so glad I was able to purchase one cause these sell out so quickly. There are many compartments for holding your items! It’s not too big but great for everyday wear. 10/10.” Another customer declared the Tabby “fashion at its most decadent,” writing: “Once I received the bag I knew I made the right decision. This bag is such an eye-catcher and turns into a conversation piece everywhere I go. I love the size and look so much — it holds all my necessities.”

While the Tabby Shoulder Bag shines as a centerpiece among Coach’s bestselling selection of handbags, you can collect the lip print across several pieces of apparel and luxe leather accessories styles, like the Coach Penn Shoulder Bag and Coach Essential Small Zip Around Card Case — as well as an upcoming bowling bag silhouette that debuted on the Coach RTW spring 2024 runway.

Below, shop the darling lip print Tabby 20 Bag while it’s still in stock.

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Related:
Shop Coach’s New Pastel Tabby Handbags
Coachtopia by Coach Ergo Bag Review
Coachtopia Wavy Dinky Handbags

Shop More Coach Lip Print Items Before They Sell Out

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. As a self-proclaimed purse addict, she’s constantly reporting on exciting handbag releases from editor-loved brands like Coach.