KING CANE: Kim Jones is adding another capsule collection to Dior’s casual selection for men.
Items including fleece sweatshirts, technical canvas jackets, carpenter jeans and pointelle knit overshirts feature the French fashion brand’s signature cannage pattern. Jones stuck to a classic palette of blue, white and gray, but sprinkled in eyecatching metallic accessories including an openwork card case on a chain and a clip-on AirPod case.
The line will be available in Dior boutiques from April 11. It comes on the heels of Dior’s first denim capsule last fall, and a limited-edition collection designed with rising Japanese artist Otani.
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The cannage pattern traces its origins to the rattan weaving on the Napoleon III-style chairs on which founder Christian Dior seated guests at his salon on Avenue Montaigne.
The motif was a major feature of Jones’ runway collection for spring 2024, appearing on everything from cropped sweaters, paired with herringbone cardigans, to cognac-colored satchels.
Jones said despite the quiet luxury trend, some consumers hanker for strong brand signifiers. “You just have to go down the street in America or China or somewhere and you see how people dress, so it depends where you are,” he said.
“I mean, I don’t wear logos but I understand why kids love them. And we have the logo, but I’m always very strict on monitoring how much we use it, because it can be overkill,” he added.